Austin Tie Dye Co. was the start of Self Assured, Inc. These are the same blankets that started out in Becca's garage and packaged in paper coffee bags. Each is hand dyed in Austin, TX and made with more love than we can tell you! Over the years we have refined our style, tried a few things, and changed for the better. We still hand dye everything (there is only one way to tie dye... and that is with human hands), but now we use big batches of dye and package in cute hand dyed bags to match!